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Emilie Strapp

Aspiring Public Relations Professional at the University of Miami

Hi, I'm Emilie!

I'm Emilie Strapp, a junior at the University of Miami majoring in Public Relations with minors in Marketing and Psychology. My journey in strategic communication has been shaped by hands-on experience and a genuine passion for storytelling through digital platforms.

During my summer internship at NBCUniversal Corporate Communications, I discovered the power of strategic messaging and media monitoring. I've taken those insights and applied them to leading my sorority's social media presence, where creativity meets strategy. Since taking the helm of content creation, we've gained over 3,000 new Instagram followers and generated more than 450,000 TikTok views.

I thrive in creative, collaborative environments where ideas flow freely and innovation is encouraged. When I'm not crafting the perfect caption or designing graphics, you'll find me at the beach—my ultimate source of inspiration. Growing up spending summers at the Jersey Shore, the coastal lifestyle has become an integral part of who I am, influencing both my aesthetic sensibility and my approach to authentic, approachable communication.

Education & Academic Excellence

1

The Peddie School

2019–2023

Graduated in 2023 with a strong foundation in academics, leadership, and community engagement. My time at Peddie shaped my work ethic and collaborative spirit, preparing me for the rigors of college-level strategic communication work.

2

University of Miami

2023–2027 (Expected)

Bachelor of Science: Strategic Communication (Public Relations)

Minors: Marketing & Psychology

GPA: 3.90/4.00

Honors: Provost's Honor Roll, Dean's List (multiple semesters), President's Honor Roll

Active member of the Public Relations Student Society of America (PRSSA), connecting with industry professionals and staying current on PR trends and best practices.

Professional Experience

NBCUniversal

Corporate Communications Intern

Summer 2025 | New York City

My summer at NBCUniversal's Corporate Communications department immersed me in the fast-paced world of media and entertainment PR. Working alongside seasoned communications professionals, I gained invaluable insight into how major brands manage their reputation and engage with stakeholders.

Media Monitoring

Monitored daily press coverage, searched and clipped relevant stories, and distributed breaking news alerts to more than 20 Corporate Communications team members, ensuring the team stayed informed in real-time.

Internal Communications

Supported internal communications initiatives including employee giveaway campaigns, digital signage content updates, and special event coordination across NBCU's corporate offices.

Strategic Analysis

Conducted a comprehensive competitive newsroom analysis comparing NBCU to its top competitors, incorporating VP-level feedback to create a refined insights deck that informed strategic decisions.

Content Creation

Gained hands-on experience with content creation workflows for newsroom publications and social platforms, strengthening proficiency in Canva, Excel, PowerPoint, Appspace, TVEyes, Campaign Monitor, and NBCU's content management system.

Social Media Leadership

Zeta Tau Alpha Sorority

Vice President of Communications

2024–2025

Leading social media strategy and content creation for a chapter of over 200 members has been one of my most rewarding experiences. In this role, I've combined my passion for design, storytelling, and community building to elevate our digital presence and create meaningful connections with our audience.

Managing Instagram, TikTok, Facebook, and our chapter website requires strategic planning, creative execution, and constant adaptation to platform trends. I've developed a content calendar that balances promotional content, behind-the-scenes moments, and authentic storytelling that resonates with current and prospective members.

3K+

Instagram Followers

Gained in one year through consistent, high-quality content

450K+

TikTok Views

On viral recruitment video showcasing chapter culture

280K+

Secondary Viral Hit

Views on behind-the-scenes sisterhood content

Beyond the metrics, I've fostered brand partnerships with local Miami businesses and campus organizations, collaborated with our national headquarters on content initiatives, and mentored chapter members on personal branding and digital literacy. Using Adobe Photoshop, Illustrator, InDesign, and Canva, I've created a cohesive visual identity that reflects our chapter's values while standing out in the crowded social media landscape.

Retail & Customer Experience

Five 0 Six Boutique

Sales Associate

Summer 2024

Working at Five 0 Six Boutique allowed me to merge my love of fashion with customer service excellence. I developed strong interpersonal skills while helping clients discover pieces that made them feel confident and beautiful.

This experience taught me the importance of understanding your audience—whether it's a boutique customer or a social media follower. Reading people, anticipating needs, and creating memorable experiences are skills that translate directly to public relations work.

Bella Boutique

Sales Associate

2021–2022

My first professional experience in retail provided foundational lessons in communication, professionalism, and brand representation. At Bella Boutique, I learned how to maintain composure during busy periods, resolve customer concerns with grace, and contribute to a positive team environment.

These early roles instilled in me the value of hard work, attention to detail, and the importance of making every interaction count—principles I carry into all my professional endeavors.

What I Do Best

Public Relations Strategy

Developing comprehensive PR campaigns that align with organizational goals and resonate with target audiences.

Social Media Strategy

Creating data-driven content strategies that build community, drive engagement, and achieve measurable results.

Influencer Marketing

Identifying partnership opportunities and managing collaborations that authentically amplify brand messaging.

Creative Direction

Leading campaign development from concept to execution with an eye for aesthetics and strategic messaging.

Corporate Communications

Supporting internal and external communications that strengthen brand reputation and stakeholder relationships.

Graphic Design

Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva for creating compelling visual content.

Example of my work:

Creative Projects & Impact

1

Content Strategy Development

Analyzed competitor accounts and audience insights to develop a data-informed content strategy that aligned with chapter goals and recruitment objectives.

2

Viral TikTok Campaign

Produced recruitment video showcasing authentic sisterhood moments that garnered 450,000+ views and significantly increased recruitment inquiries.

3

Instagram Growth Initiative

Implemented consistent posting schedule, strategic hashtags, and community engagement tactics that added 3,000+ followers in 12 months.

4

Brand Partnerships

Negotiated and executed collaborations with local Miami businesses and campus organizations, creating mutually beneficial promotional content.

5

Visual Identity Refresh

Designed cohesive graphics, templates, and brand guidelines using Adobe Creative Suite to establish a recognizable and professional aesthetic across all platforms.


Beyond the Résumé

Fashion Enthusiast

I am interested in fashion trends and understand how personal style intersects with brand identity and visual storytelling.

Travel Lover

Exploring new places fuels my creativity and broadens my perspective on diverse audiences.

Beach Lifestyle

Growing up at the Jersey Shore and now living in Miami, the coastal environment shapes my aesthetic sensibility and work-life balance philosophy.

Community Involvement

  • UM Run Club: Staying active while building community connections with fellow students who share a passion for fitness and wellness
  • UM Best Buddies: Volunteering to create meaningful friendships with individuals with intellectual and developmental disabilities
  • Zeta Tau Alpha Sorority: Beyond my communications role, actively participating in philanthropy events supporting breast cancer education and awareness
  • Community Service: Regularly engaging in service projects that give back to the Miami community and support causes I care about

These activities keep me grounded, connected, and inspired. They remind me that the best communicators are those who genuinely understand and care about the communities they serve.

Let's Connect

I'm currently seeking summer 2026 internship opportunities in public relations, corporate communications, marketing, social media strategy or related fields. I'm particularly interested in roles within entertainment, fashion, lifestyle brands, or agencies that value creativity and strategic thinking.

Whether you're looking for an intern who can hit the ground running, a collaborator for a creative project, or simply want to connect over shared interests in PR and digital media, I'd love to hear from you.

Thank you for taking the time to learn about my journey. I'm excited about what's ahead and eager to contribute my skills, creativity, and enthusiasm to an organization that values authentic and creative communication.